Jumex USA
I concepted the U.S. content for Jumex Nectar, Aguas Frescas and Hydrolit+Advance, including the UTSA campus moments. I was brought in for the voice: Mexican American for Nectar, college for Hydrolit+Advance.
What I Did
- Content calendar
- 13 pieces a month: 8 feed posts and 5 TikToks
- Research
- Brand, audience and trend research behind every idea
- Concepts
- A creative pitch for every piece, across Nectar, Aguas Frescas and Hydrolit+Advance
- Copy
- Copy in and copy out for each piece
- Production references
- Talent, location, outfit and sound suggestions
- Team alignment
- Kept internal teams and partners aligned on execution
Impact
- +49%
- interactions MoM
- +150%
- reach MoM
- 55%+
- from Reels
- +7.8%
- followers MoM